If you want consumers and dealers to recognize change within your brand and your products, sometimes the biggest statement can be made with a revamp of your current logo, or in Tanglefree’s case….the design of a completely new one. The Tanglefree name had been used in the logo since 1972. We didn’t want to abandon it, we just wanted to get it out of the 1970’s.
We needed something that was identifiable on products, gear and in digital assets. We wanted simple but effective. We looked at the speculum feathers of a male mallard and came up with the 3 feather mark. It’s been an instant success that both Tanglefree and 39-N are proud of.